Love is in the air and Valentine’s day is almost here! You could give your loved ones the standard gift of chocolate and flowers, OR you could make your very own Valentine card to say “I love you”! The personal touch of giving someone a unique card with a hand-written note inside is becoming a lost art. Remember in elementary school when you would give your classmates a Star Wars or Peanuts valentine and feel so happy when you would get one yourself? Give that feeling to someone this year by sending us a photo, drawing, or even just an idea, and we can turn it into a greeting card, calendar, or postcard that you can share with the special person in your life.
When you start a business it’s important to get the essentials out of the way first. One could argue that aside from the business name and logo, there is nothing more important than business stationery! Business cards, letterhead, envelopes, and flyers are all vital pieces of collateral that help to spread the news that you are in the marketplace. Potential customers will keep your business card long after you’ve parted company, and it could mean the difference of being fresh in their mind when they are in need of your services, or simply being a face that they can’t quite remember a few months later.
Now that you know the importance of branded paper goodies, we have a few things to look out for when you’re out shopping for them. You may be asked whether you want a “digitally printed” card or an “offset” print, and you may scratch your head in confusion and shrug. It’s okay! We’re here to help!
Digital printing is what most people think of when they need copies made. The truth is, digitally printing is not just “Xeroxing” or copying, though. Now it’s the primary way that laser and inkjet printers work. A file is sent from a computer to the printer, and the printer interprets the information and lays toner on paper producing the finished piece. Most digital printers work using the CMYK color gamut (learn all about it in a previous post), or some combination of Cyan, Magenta, Yellow, Black toner. These 4 colors are combined to approximate the hundreds-of-thousands of colors you see in your document or photo. The important thing to keep in mind is that digital printing can only APPROXIMATE color; and the colors it can produce will vary from machine to machine, and are even dependent on the type of paper it’s printed on–and even the weather! Moisture in the air can affect the way the ink appears when printed on a laser printer.
Digital printing is usually a little more expensive (especially for color) in smaller quantities. But the ease of the process allows for small quantities and faster turnaround times, where Offset Printing does not.
If color matching is imperative, or you’re looking for the best price on large quantities, offset printing may be what you need. Typically you’ll find letterhead and envelopes printed with this method. One-color or two-color artwork is ideal for offset printing, as each color needs to be printed separately. If an image has 8 different colors in it, for example, each color is pulled from a can of ink and put into a printing press, then printed on the page. It can get expensive when printing multiple colors in this way. Digital printing can make those same 8 colors by mixing the 4 CMYK colors, but you don’t usually have that option with offset. Each color is represented by a can of ink.
Each color would then need to be washed out of the press after each run, so it’s time consuming. But, it’s perfect for printing 1000 sheets of red and black letterhead, or 5000 black & white envelopes. Large printing runs are the most cost effective, because once the ink is loaded up, paper can be continuously fed through the press without much intervention, and at a faster rate than digital printing. And as the addage says, “time is money”!
These are just the basic broad strokes of the two major printing types. Obviously, there is more to each of them that, but this should give you some rudimentary idea of which one you may need to ask for when you are ready to show off that new logo for your business.
If you need any help deciphering the mysteries of printing, give us a call! We would love to help you take your brand to the next level.
The New Year is right around the proverbial corner, which means you’re probably in the market for a new wall or desk calendar. Avoid the holiday shopping traffic when you are ready for a fresh calendar by letting us create a custom calendar for you! Send us your favorite photos and we’ll do the rest. We can even add your special dates and holidays, like birthdays and anniversaries!
Calendars aren’t limited to the standard 12-months, either. We can add as many months as you want and the photos to match. 14, 16, 24 months…the sky’s the limit!
Ever wonder where our calendar originated? Here is a great article with a brief history and 6 other things you may not know about the Gregorian calendar.
While it may be too early for some to be thinking about Christmas (we haven’t even had Thanksgiving dinner, yet!), it’s not too early to think about creating custom cards for you to send.
We’ve all been at the stores looking over the designs, trying to find the perfect cards to send. Why not spend that time with us working together to create the look and feel that’s personal to you? We can add family photos to the design, pictures of recent weddings, anything you want.
Let us help you create something special for your loved ones.
Bigger isn’t always better, but it can be when you need to get the word out about your event or product. That’s why banners and posters are so important when you’re promoting your business. Everyone has seen those standard vinyl banners hanging up all over town, but you can try something a little different: invest in a pop-up banner! They are highly portable and reuseable, and they don’t require any special attachments or fasteners to display. No matter what type of space you’ll be in, pop-up banners can easily “pop up” to help you spread the word.
Let us help you design and create the perfect point-of-sale display or convention banner today! Call or email us for a quote!
Planning a wedding is stressful, with so many more things to think about than you can imagine. Once “yes” has been said, you start telling your friends and family, and they’ll respond with so many questions you haven’t even had time to consider. When it comes to your special day, your wedding starts making impressions with your Save the Date’s. With years of design experience (and our own weddings) we know what you’ll need to think about when it comes to getting your wedding information out in a unique and stylish way. We can create your wedding stationery to start giving your family and friends the right feel of what your wedding day will bring. Quirky or traditional, whatever your style is, we’ll bring it to life on paper.
Get in touch, and let us help take the stress off and impress your future guests and family.
You already know that we make business cards, banners, and promotional items (along with a myriad of other products), but you may forget that we can jump-start your new company with a stellar logo design. Whether you just have the inkling of an idea, or a fully thought out business proposal, we can turn your design dreams into the reality of a brand new one-of-a-kind logo.
Even if you have NO ideas at all, you can meet with our designer who, with only broad strokes, can seemingly conjure a beautiful logo out of thin air. We will work with you until your new logo is perfect and is ready to be unleashed onto the world. Here are a couple examples of some logos we’ve come up with, just to give you a taste:
And to give you some food for thought on your next logo, here’s a short article from Fast Company to get you thinking about what will make your logo memorable.
Placing a print order can be a little similar to placing a pizza order. You need to know what type of crust you want (hand-tossed, deep dish, cheese stuffed), what kind of cheese or sauce you want, what toppings you want, and how many people you need to feed. How that information translates to printers is like this:
Color or Black ink
Size of what’s going to be printed
The term “paper weight”, and number corresponding with each weight, refers to the thickness and sturdiness of the paper, not the actual weight of the sheet. Paper is also measured differently from lbs (#), to GSM, to point (pt) thickness (The point measurement is thicker than lb cover weights). There’s also text weight and cover weight, cover is another term for card stock. It’s a lot to know!
This is why paper weight is the part of the order that is normally the hardest one to answer when you’re not familiar with the options. Let’s try to make that easier…
Typical office printers run 20lb to 24lb matte “bond” or “text weight” paper.
24lb is often used for standard letterhead, flyers on a budget, and anything that doesn’t require a hefty weight.
If you’re going to be printing something double sided, it’s safer to go with a thicker paper to keep from ink bleed.
60lb text weight is an excellent choice for 2-sided printing with minimal show through.
Here’s a breakdown of some of the most popular things we print with paper weight options: Brochures are printed on a range of 70lb – 100lb text and cover weights. 80lb gloss text weight is the standard glossy brochure paper stock used. It’s about as thick as a light magazine cover. Standard business cards are normally printed on 100lb cover weight. If you’re wanting something heavier, 110lb, 14pt, or 16pt are great options. Greeting cards are printed on a variety of weights 65lb – 110lb cover weight. Postcards are also printed on a range 80lb – 110lb, and 12pt – 16pt.
We hope this will make your next order easier to place. We are always available to talk it through with you and show you options.
Wow how time flies! We can’t believe this Saturday will be our one year anniversary. The ribbon cutting ceremony was such a great day! We loved celebrating with all our friends, family, and customers. We are so grateful for the year we’ve had and can’t thank you enough for following us over to P&B Print and helping us continue to grow.
As a special thank you to our wonderful customers we’re giving you 15% off any regular priced order placed today through September 18th, 2015. Drop by, call, or email us and mention our Anniversary Special.
In the digital age, it’s easy to lose the small niceties that connect us as a society, so sending a hard-copy piece of mail with a sincere “Thank you” is a personal touch that they will remember for a long time.
Did you recently get married? Don’t forget to send out thank you cards to all your friends and family who helped make the day unforgettable. We can create custom thank you cards that will match your wedding theme nicely. Tell each and every person that you appreciate their attendance with a simple, heartfelt note.
Maybe people came to your birthday party or your kid’s party, tell them you loved their company with a photo postcard of you holding the present they gave you. They’ll love it!
It’s the little things that can make a big difference. Sending a piece of mail can be a small task that conveys a HUGE gesture, and your friends and family will definitely appreciate it.
Let our designers whip up something great, so you can say “Thank You” with a personal touch.