Did you know that 25% of workers feel less productive during June, July and August than in the rest of the year? Check out this infographic about the office summer slump. Depending on your business, your sales may be experiencing a summer slump, too. Here are some tips to battling the summer slump:
1. Boost morale in the office!
— When’s the last time you did some team building? Brought donuts for the team? Gave positive comments to your staff? It’s the little things that mean a lot, and will energize your team.
— Hold a brainstorming session with your team. Let them feel free to offer any suggestions to improve sales or reach. Don’t knockdown any ideas, write them all down, and let them know you’ll review them, or if you immediately like it, let them run with the idea. Give your team ownership, make them really feel apart of the company.
3. Reach out
— Reconnect, or connect for the first time with your clients. Do you have a newsletter? Now’s a good time to start one. Did you know it takes 7 “touches” to get a client to make an action? Send your clients a survey ask key questions so you can improve.
— Join local business groups, go to a meetup in your industry, make sure to have business cards and / or promotional items to give out. Interact with your community to build your reach.
5. Social Media
— Maybe you don’t “get it”, or don’t have time for it, but in this day and age it is a vital part of promoting your business. We can help you with custom graphics, if you don’t have a designer.
We hope this post will get your wheels turning and help you beat the summer slump.