Adding photos to your marketing

Preparing marketing materials for your business is more than just figuring out what you want to say and who you want to say it to. You’ll need to consider the entire feel of the piece when you start designing. Whether you are designing it yourself or having us do it for you, the stock photos you choose for your collateral can often speak louder than the text.

You can find stock photos on many websites, where you pay for the rights to use a particular photo commercially (in advertisements, on websites, and printed materials). While paying for a stock photo will often give you the best selection and highest quality pictures, it may be an added expense that you can’t afford right away. It doesn’t mean you have to give up and ditch the idea of having a great photo to accompany your expertly crafted text. There are plenty of royalty free stock photo sites that are actually free.

Most of the time, you just need to credit the photographer when using a free stock photo. Sometimes, however, you can find photos published under the Creative Commons license. This means that you can use the photo for free in your commercial endeavors without needing to credit the author. Keep in mind this policy can vary depending on the site you download the photo from.

One site to check out in your quest for free stock photos is Pixabay.