Pantone Color of the Year 2018

It’s that time of year again when a color is chosen to frame what Pantone sees as the next year’s story. 2018 is shaping up to be a year of retro-future aesthetics with their pick of “Ultra Violet” as their Pantone Color of the Year. It conjures images of deep space nebulae and 80’s retro-wave, as they invoke Prince and David Bowie in their description of this bright and bold color.

This particular shade of purple quite a contrast from 2017’s bright green, so start thinking about incorporating it into your collateral or marketing pieces now. Just because it’s a darker color, doesn’t mean it can’t be fun: