It’s that time of year again when a color is chosen to frame what Pantone sees as the next year’s story. 2018 is shaping up to be a year of retro-future aesthetics with their pick of “Ultra Violet” as their Pantone Color of the Year. It conjures images of deep space nebulae and 80’s retro-wave, as they invoke Prince and David Bowie in their description of this bright and bold color.
![](http://new.pandbprint.com/wp-content/uploads/2017/12/pantone-color-of-the-year-2018-color-chips.png)
This particular shade of purple quite a contrast from 2017’s bright green, so start thinking about incorporating it into your collateral or marketing pieces now. Just because it’s a darker color, doesn’t mean it can’t be fun: