Customer Loyalty Cards

When is the last time you showed your customers some love? Aside from the excellent products and service you give them, that is. There are a ton of ways you can show your appreciation for the people that keep the lights on, so to speak. You could just throw them a party and call it a night, but you want them to have a reason to come back and keep shopping with you long after the free buffalo wings and ginger ale are gone. One way to do that is to create Customer Loyalty Cards.

A loyalty card not only serves as a business card to remind your customers where they were, but it also promotes loyalty…it’s right there in the name! Set up a promotion that requires them to come back and shop with you on multiple occasions in order to receive a discount or free gift. You’ll be surprised by how many return shoppers you’ll get. Everybody loves a discount; create a punch card that helps customers keep track of how far away the free smoothie is and you’ve created a game that people won’t mind playing.

Loyalty cards can be anything you want them to be, but as an example, let’s imagine a physical card that nets the holder a free pizza bagel when they buy 7 (assuming you’re in the pizza bagel business). A small business card sized piece of cardstock with tiny pictures of pizza bagels on it can be all that you need to get your point across. Every time the card is brought into the shop, stamp it or punch and the happy pizza bagel fan will be overjoyed that they are only 2 bagels away from that free food. Even if you can’t give away one of your goodies for free, you can create a loyalty program based on a total purchase discount.

“Buy 7 pizza bagels and get 20% off your next purchase!” for example. It’s all about making the customer feel loved and appreciated. The end prize doesn’t really matter, it’s the journey that they’ll remember most every time they come through your doors.

Loyalty Cards


Brand Identity 101

brand identity

Let’s talk Brand Identity. What is it?

*”A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.”

When is the last time you gave your business a facelift? Is your logo outdated, are your colors reflecting your business the way they should? We know you’re busy, but it’s good to take a moment to review what you’re putting out there.

Here are some things you should consider if your brand is in need of some polishing up…

  • Why do you think you need to rebrand?
  • Has your customer profile changed?
  • Are you stuck being viewed as something that you (or your customers) have outgrown?
  • Does your brand tell the wrong (or outdated) story?
  • What do you want to convey? To whom?
  • Has there been a change with your competition that is impacting your growth potential?
  • Is your brand out of step with the current needs and desires of your customers?
  • If you were starting your business today, would this be the brand identity you would want?

Your brand identity should tell a cohesive story from your logo, to your website, to your marketing materials, to your business cards. Take a look at your branding and see if it’s still telling the story you want it to tell.


What Should You Put On Your Business Cards?

Did you know for every 2,000 business cards you give out, company sales increase by close to 3%? That’s a lot of power in a small card you can easily give out. Here are some tips on making your card stand out and stay in your customer’s hands.
Business Cards


If your cards have a little more weight to them, they’ll feel worth keeping, and stay in good shape. Your clients will see your investment in your card as your investment into your business. Show them you know you’re worth it.


You want the design of your card to showcase your logo, who you are, and what you do.

Who Are You

Put a name and title on your card to connect with your clients. Include a tagline or description of what you offer, otherwise they could forget and your card will end up in the trash.

Communication Options

Not everyone likes to communicate the same way. You need to give your clients options to reach you, otherwise you’ve wasted an opportunity.

Email address

Web Address (aka URL) — putting your web address gives them another way to contact you, since you should have a contact page on your site.

Phone (if you put business and personal, make sure to note which is which) — believe it or not, calling is still some people’s preferred method of contact.

Physical Address — if you business is primarily online a physical address is not necessary. Only include it if you have a storefront.

Social Media

Focus on the channels that resonate with your client base (and where you are active).

QR Code

These can take up a lot of space, so evaluate if you have enough room on your card for it, and if your potential clients are likely to use it.

Call To Action

Why not add a sentence to say “email me today for a quote!” or “visit our site”? Calls to action can influence your potential client to reach out.


Before you approve your cards to go to print, make sure your proofread everything. Get a second set of eyes from your office on the content, you know what your contact information looks like, but sometimes you can glance too quickly and miss something small like a switched number.


Now that you know what should go on your business cards, let’s go to print so you can give those cards out and increase your sales!


Fall & Winter Save the Dates

Do you have a wedding coming up this fall or winter? Congratulations! We know how exciting this time can be. Did you know Save the Dates should go out 4-6 months before your wedding, or 6-8 months for a destination wedding? Here’s are some tips for after you’ve set the date and location…

Hire a photographer to get your engagement photos taken
engagement photo

Mail your Save the Dates

As we mentioned Save the Dates should be sent 4-6 months before the wedding. If you’re having a destination wedding, save the dates should be sent 6-8 months in advance. Add in a few weeks if your wedding falls on or near a holiday.

If most of your guests will be traveling no matter where you’re getting married, it’s good etiquette to include further information or a reference to your wedding website so guests can begin making plans as far out as they like.

Keep in mind many of your guests will need to request time off, possibly arrange childcare, and save money, so try to get as much information out as early as you can.

Fall Save the Date!

Formal invitations should follow the Save the Dates roughly 8 weeks before your big day. So much to plan and coordinate! We hope these tips will help you out. We’re here for you when you’re ready to design something unique for your special day.

Make Mother’s Day Special

special mother's day gifts
Mother’s Day is just one month away. That gives you a month to come up with something more than flowers and candy
(though don’t forget the flowers!). We have some ideas to help you make this coming Mother’s Day even more special.

Create a family tree
We can take your family tree and design it to be frame worthy.

Family calendar
While we are closer to mid-year, this will give you an instant gift idea for next year, too. The calendar can have family birthdays and anniversaries pre-printed, and feature family photos for every month.

The old trusty coupon book
We all know what mom really wants is to spend more time with you. We can design a more grown-up version for you to give.

Enlarge a wedding, anniversary, or a family photo to be framed
We can do color corrections, and even clean up some of those old torn photos.

Put together a family yearbook
Pull photos of everyone in the family and show everyone’s milestones. We can help with design and layout and bind it up nicely.

We hope this list helps spark some ideas to give your mom something unique this year. Let us know how we can help you create something special.

2016 Spring Pantone Colors

Pantone Colors for Marketing

Spring is here! Spring cleaning is not just for your home. You should include it in your business as well. Have you started spring cleaning your work space? What about your digital files? I bet those files could use some sorting and deleting. Another thing you can do for your business in the spring is include spring colors in your marketing. Pantone comes out with the color trends for each year in advance giving you a chance to see what colors you can mix in with your short term marketing materials.

Does using new colors scare you? We’re here to help! We can help you freshen up your marketing materials keeping up with current trends, but staying true to your brand. This will free you up to work on the sorting and cleaning up of your office.

The Weight of Paper

weight of paperPaper comes in all sizes and colors, but did you know you can get it in just as many thicknesses and weights? Learning how to decipher the weight of paper is important to getting exactly what you expect when you place your next printing order.

The most common way to distinguish the thickness of a paper is by the pound number on the package. You’ve probably heard of 20# or 28# paper and wondered what it meant. The number refers to the physical weight of 500 sheets (also known as a ream) of the paper at a specific size. That specific size (known as the ‘basis size’) is dependent on the class of paper in question, which can lead to even more confusion when choosing the right stock for an invitation. The thicker the sheet is, the heavier the paper, and the higher the number.

The term “bond” refers to copier or printer paper. The weight of bond is determined by weighing 17×22″ sheets. The average weight of a ream of 20# bond is, you guessed it, 20 lbs. While bond paper is measured in 17×22″ sheets, offset paper sizes are usually different, so the numbers will be different. Offset paper is the type of paper used in printing presses, versus copy machines. These sheets are weighed at a basis size of 25″x38″. So a sheet of 60# offset paper feels the same as a sheet of normal 20# bond paper because the the measurement size is bigger in the offset sheet.

 Equivalent bond/writing and offset weights: 

16# bond or writing = 40# offset
20# bond or writing = 50# offset
24# bond or writing = 60# offset
28# bond or writing = 70# offset
32# bond or writing = 80# offset

Confused yet? The problem compounds itself when comparing bond and offset papers to cover and card stocks, which have their own rules for measurement. The kind of cover stocks used in postcards and business cards use a basis size of 24″x36″ and can range from 60# to over 130#.

Hopefully this gives you a basic idea of how to ask for the right paper for the job at hand.

Remember: Bond/Offset is for letters, brochures, and everyday printing; Cover is for business cards and postcards. There are other types of paper, of course, but if you understand the basics you’ll be just fine. It’s not enough to ask for a 60# paper, you’ll usually need to specify the class, too.

Binding Options

After we print your files for you, let us help you keep them together with one of the many binding options at P&B Print. Not all options are right for all types of bound materials, so here are just some of the possibilities for binding your book or photo album:

Coil Binding / Spiral Binding

Probably the most common binding choice you’ll find at your local printers (like us!) is coil binding, also known as spiral binding. It consists of a coiled strip of plastic that loops through holes punched into your paper. It is available in a variety of colors and sizes and is a sturdy and secure option for both thick and thin books.

Coil Spiral Binding Options

Comb Binding

Comb binding (or GBC) is composed of a set of plastic “teeth” that are hooked into a set of square notches punched into the paper. You don’t see comb bound books as often, but they can still be found in the wild. The main advantage to this type of binding, is the ease of page removal and you can add new pages to the bound set without destroying the binding. The down side to this is that it isn’t the most secure of the options available to you. Books bound in this fashion lay flat when opened and it is best for thick books.

Comb Binding Options

Tape Binding

The least secure of these three types of quick binding is the tape bind. It is a thin strip of book-binding tape that is coated in glue. The tape and the stack of pages to be bound are put into a machine that heats the glue and adheres it to the spine of the soon-to-be-book. Once it’s cool and dry, the glue holds the pages in a similar fashion to a book you might find in a store. The downside? You can’t really lay a tape bound book open flat. If you force it, the spine can crack and the glue could release some of the pages. Tape binding is good for manuscripts or something where a plastic spine would normally get in the way.

Tape Binding Options


You’ve probably seen this type of binding in instruction manuals or small magazines. A large stack of printed paper is folded in half and then stapled at least twice along the spine to hold it together. This binding option is usually the cheapest and fastest, though it typically only holds around 20 sheets of larger paper (which translates to a 40-60 page document). Saddle-stitching is relatively strong and can lay flat when opened completely, though it will take a little smoothing out at first.

Round Rock Market Days

This weekend marks the first Saturday of the month, which means that it’s Round Rock Market Days! From 9am to 4pm on March 5th, come down to Centennial Plaza in Round Rock, TX and shop the myriad of vendors ranging from handmade crafts & fine art to yummy food vendors. P&B Print will be there, as usual, and we’ll have some FREE goodies if you stop by and say “hi”! We recently created these fun drink koozies, so get yours before they are gone!


Invites for Baby News!

Baby Announcements

Do you have a baby on the way? Let us help you create the graphics for your gender reveal parties, baby announcements, and baby showers! We know how exciting and overwhelming it feels when you find out you have a new baby on the way. As parents ourselves, we can help you share the news in the way that suits your life best. We’d love to help you share your excitement with your family and friends.